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.NET Names Not Always The Poor Cousin In Domain Sales

August 4, 2012

While .COM is usually king when it comes to domain name sales, the trend was bucked during the second quarter of this year on the world's largest domain marketplace by .NET.

Sedo recently announced the results of its Q2 2012 Domain Market Study, based on a total of 9,049 domain transactions taking place through the service.

Sedo says during the second quarter of this year, .NET blew past .COM, with the average sales price of a .NET domain at $2,470; while .COM domains averaged $2,107.

"The .com extension will remain king for a long time, but the strength of .net sales this quarter clearly demonstrates the continued appeal of alternate TLDs," said Liesbeth Mack-de Boer, CSO of Sedo.

The most common sold domain length in Q2 2012 was 8 characters, which SEDO states was consistent with Q1's results. 

Other key points from  Sedo's Q2 2012 Domain Market Study include:

Sedo's complete Q2 2012 Domain Market Study can be viewed here (PDF).

Headquartered in Cologne, Germany Sedo (an acronym for Search Engine for Domain Offers) has the world's largest database of registered domain names for sale*, with more than 16 million listings. 

* Editors note: The concept being able to buy domain names isn't technically correct. In the case of a new name not already registered, registration is really a form of leasing. Buying an existing domain name is similar, in that the "buyer" just takes over the lease, but pays a premium to the current registrant for that right and is from that point legally recognised as the registrant. Learn more about "buying" domain names.

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