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Google's 'Dotless Domain' Plans

April 11, 2013

Google has provided ICANN with new detail on how it intends using some of the new generic Top Level Domains (gTLDs) it has applied for in series of change requests recently submitted to the body.

In a letter from Charleston Road Registry (a subsidiary of Google, Inc.) to ICANN, the company has said its goal for .search is to operate a redirect
service on the dotless .SEARCH domain (http://search/) that will enable users to easily conduct searches with firms that provide the search functionality that they designate as their preference. 

A summary for the reason for the change request states:

"Rather than limiting the proposed TLD for use by Google, we propose a revised registration policy that allows for registration by any search website providing a simple query interface. We also propose a new redirect service at the "dotless" search domain (http://search/) that allows users to specify and easily access the search functionality of their choice. We believe the combination of the common query interface and redirect service will provide users with a powerful new tool to make use of the search-related services online."

For .APP, Google intends for it to be a TLD dedicated to mobile applications, browser-based applications and even desktop application developers. 

With regard to .BLOG; it will be dedicated to - you guessed it - blogs. The registry will be set up in such a way to make it simple for registrants to associate a .blog name with the blogging platform of their choice.

Registrations within the TLD will be limited to those with blogs adhering to a set of technical standards currently being developed.

The .CLOUD extension would be a similar arrangement, dedicated to projects hosted on cloud platforms, "while simultaneously allowing registrants
to more easily link domain names with the cloud offering of their choice."

The letter to ICANN regarding Charleston Road Registry's New gTLD applications for .APP, .BLOG, .CLOUD, and .SEARCH can be viewed in full here (PDF).

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