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Domain Owners Get 'Verified' Option On Pinterest

October 29, 2012

The increasingly popular social network Pinterest now offers a verification feature for domain registrants.

In an online world full of copycats, communicating to potential customers and readers you're the real deal can be a challenge. It's not unusual to have parties masquerading as a business establish a profile on a social network, which can do damage to a brand.

Pinterest is growing in popularity - including in Australia. For some businesses, having a Pinterest presence could become an important promotional channel in the time ahead.

With the new feature, when Pinterest users visit verified accounts on the network, a red checkmark will appear next to the user's web site on their profile.

Verification only takes a minute or two - here are the steps:

Verification should be immediate - from that point on, the red checkmark will appear alongside the URL of your domain in Pinterest.

According to a March article on The Australian, Pinterest's unique Australian audience numbers shot up from 140,000 in December 2011 to 360,000 in January this year - and this was while it was still in the invitation-only phase.

Pinterest's goal is to connect everyone in the world through the 'things' they find interesting. 'Things' of course includes products and services - so it's not hard to see how this could help businesses place their wares in front of many more people.

Members 'pin' images of items of interest or that they own. Others comment and/or 'like' an item  can 'repin' items from another member to appear under their own profile.

This month, Pinterest entered Comscore's list of top 50 U.S. websites, surpassing 25 million visitors during September.

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