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For More Professional Email - Buy A Domain Name

May 5, 2012

Email services such as GMail are robust, have plenty of features and are free - but if you're in business you really should buy a domain name.

First impressions count; and if you trying to woo new customers; they may be a little more open to your approach if your mail is coming from a domain name you've bought (registered) associated with your business; rather than an address from a free email service. 

The reason is two-fold. First, so many scams are carried out via free email services. Secondly, a business person using a free email address may seem like an amateur, or very new to whatever industry they are in; even if this isn't the case. With domain name registration so cheap these days; a business relying on free email services doesn't exactly scream success.

Another very important reason to buy a domain name is it becomes part of your branding efforts - advertise your business wherever you can; not your ISP or the free email service you use. 

By acquiring your own domain name, it doesn't mean you have to build a web site too (although this can certainly help your business). You can just use it for email purposes.

You don't have to be a business person to benefit from email under your own domain name. For example, your own domain can be useful in job-hunting; helping you stand out from the pack - particularly if the name you choose is your own; e.g. [email protected].

Clarification: "buying" domain names is somewhat of an incorrect term; but one that is commonly used. A domain name you register yourself is actually leased from the registry to which the extension belongs. When registering the name, you are being provided a license to use that name for X period, with option to renew perpetually; assuming you are observing the registry guidelines.

Even when you buy an existing domain name; all you are purchasing are the rights to be listed as the registrant and administrator of the name and to operate the domain. Nobody can truly 'own' a name.

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