September 10, 2011
The Public Interest Registry (PIR), administrators of the .ORG registry will apply for control of the .NGO extension; which will be available under ICANN's planned opening up of the generic Top Level Domain (gTLD) space.
PIR says it will present the organization's proposal at CIVICUS World Assembly next week in the lead-up to PIR formally submitting an application next year for the proposed .NGO domain extension. PIR's goal for .NGO is for it to be an exclusive domain address for self-identified non-government organisations globally. It envisages it will act as as a complementary venue to .ORG.
PIR believes it is the best candidate to run .NGO given its track record in serving the public interest and not-for-profit organisations. PIR oversees nearly 10 million .ORG domain name registrations. In its latest bi-annual domain name report, PIR says the .org domain space grew by 10.1% compared to the same time last year.
"We understand the needs and wants of the NGO community and have a longstanding track record of running a stable, trusted registry that empowers non-profit organizations to build a community around a shared interest, value or passion," says Brian Cute, CEO of PIR.
Under the Internet Corporation for Assigned Names and Numbers (ICANN) gTLD initiative, from 2012 the number of domain name extensions will begin growing dramatically through allowing gTLD's ending in generic terms, such as .car, .club and brand names to be established.
The initiative has met with a mixed and in some cases, passionate, reactions. While ICANN says it will create new opportunities on the web, some powerful organizations are bitterly opposed to it, fearing it will cause added legal and financial headaches; including more resources needing to be directed to dealing with cybersquatting. Both the UK's Direct Marketing Association (DMA) and the USA's Association of National Advertisers (ANA) have demanded ICANN abandon the program.
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